I am a dog trainer. I have never had any desire to make a commercial, a short film, direct, produce or whatever. But for a year this is all I have thought about. I had the concept clearly in my head. I patiently waited all year for Doritos to announce the contest - which they did the first week in October. Then it was game on. Within a week I had myself a director and within two weeks we had a shoot date, a location and the majority of the crew hired to shoot my commercial on Oct 30th. I ended up with a crew of nearly 30 people that worked tirelessly to make my dream of a year come true.
The deadline was November 21st. We turned the footage over to a friend who edited the footage and was able to come up with three wonderful versions of my concept. About ten days before the deadline we did all the voice overs for the dogs - pulling in some favors from some actor friends who put the icing on this already delicious cupcake!!
I submitted all three spots a couple of days before the deadline. This year Doritos had approximately 6100 submissions, and sadly, I did not make the cut.
People have asked me if am going to do it again. The answer is NO. Lol. This was a one time thing. It was fun, rewarding, and I had an amazing group of people that all rallied together to do this for me. I couldn't ask for more!
Many, many thanks to everyone involved. The below commercial was version two, Dorito Dogs - Dorito Toss (the toss and landing, was a complete fluke by the way, no special effects, no trickery, just a lucky accident.)
I will post the third version and the behind the scenes video. What a day!!